Master´s Degree in International Communication, Marketing & Management for Fresh Produce Professionals

Over 40 lecturers and 240 online teaching hours

An industry-led master with more than 70 % industry lecturers , professors and guest speakers 

Duration: 10 months

Format: Virtual with hybrid inauguration and graduation

Accredited Masters degree

Student profile: Fresh produce professionals or career changers with management functions along the supply chain

Global focus with academics from all four continents and classes in english

Registration and inquiry period open now

Master´s Degree in International Communication, Marketing and
Management for Fresh Produce Professionals

The Master´s  Degree in International Communication, Marketing and Management is the very first accredited Masters degree of its kind, specifically designed to cater for fresh produce industry professionals, who seek to strengthen their management and decision making competencies, skills and knowledge in an array of topics that are key to understanding the complexities of the ever changing global fresh produce industry. 

Girl in a jacket
Experience is important especially in the fruit business. It takes time to gain, but if someone can share it, through post graduate studies you will save a lot of time.
Kurt Huang
Vice Secretary General of the Fruit Chapter of the CFNA (China)

Forming a new generation of industry leaders, will achieve a better understanding of the complexity of tomorrow’s business
Sergio del Castillo
General Manager, Peruvian Citrus Growers Association

Post graduate education in our sector is a great opportunity to discuss the challenges of tomorrow, by understanding the complexities of our industry, that affect us today
Charif Christian Carvajal
President of SHAFFE on behalf of the Chilean Fruit Exporters Association ( ASOEX)

This first Master for our industry will help to develop perspective to face the challenges of today and look far to facilitate the road for our industry leaders.
Marta Bentancur
Vice President of SHAFFE on behalf of Upefruy
The sectors professionalization is evolving in an ever-uncertain and disruptive environment with more and more complex regulatory and business requirements to cope with societal and environmental concerns. In this context, continued training and education of fresh produce business professionals is a unique opportunity to achieve this goal while motivating young talent to be part of a professional business environment. The new fresh produce master is a significant steps in this direction and filling this gap
Philippe Binard
General Delegate Freshfel Europe

Building outstanding management skills in partnership with excellent relationship talent, to tackle through innovative expertise the challenges and complexity of todays’ supply chains and international trading environment is at the core of developing and maintaining a sustainable and economically viable fruit industry
Glen Roelofsz
Horticultural Development Council of Zimbabwe

The Master in the News

CNFA Deputy Secretary General of the Fruit Branch Highlights the Need for Better Learning Opportunities for Today´s Fruit Industry
SHAFFE lanza Máster Internacional para profesionales de la industria de productos frescos

Organizers and Institutional Supporters

The current version of the Master´s Degree program is a joint collaboration between SHAFFE, The Complutense University of Madrid and the FAO E-learning Academy.

Given the global nature of the fresh produce industry, this Master´s Degree program has been developed considering multiple perspectives and showcasing diverse realities, reflected in part by the range of private institutional partners which have collaborated in its development and include:


Institutional Supporters

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Resumen del programa de Master

MFP 2022 Resumen Magister 🇪🇸