The Master´s Degree in International Communication, Marketing and Management is specifically designed to cater for fresh produce industry professionals, who are actively involved in the global trade of fresh produce. These industry professionals seek to strengthen their competencies, skills and knowledge in an array of topics that are key to understanding the complexities of the ever-changing global fresh produce industry.
By completing the program, participants would have acquired extensive knowledge and a multidisciplinary perspective regarding the trends and underlying influences impacting the fresh produce value chain and how it interacts with the global market place.
To be considered for entry, prospective students must have completed an undergraduate degree in any discipline and at least five years of documented relevant professional or management experience. Prospective students are required to satisfy an above average level of English language, as the postgraduate course will be dictated principally in English.
Creating opportunities for fresh products.
Logistics, Controls & Customs.
1.Block – General market overview
2. Block: Consumption and market trends
3. Block: International trade negotiations
4.Block: Multilateral diplomacy and actors / Advocacy for the fresh produce industry
1. Block: Agriculture
2. Block: Sustainability
1. Block: Distribution structure and retail
3.Block: Market access strategies
1. Block: Logistics
3.Block: Border Control Operations & entry points
1.Block: Introduction into international trade law
2.Block: Market access conditions in national context
3.Block: Property rights, plant variety rights and branding rights
1.Block: Strategic planning
2.Block: Risk management
3.Block: Professional Communication